On-Page Optimization→Lesson 1

Creating High-Quality Content

Core
8 min
beginner

You'll learn:

  • •Understand E-E-A-T and why it matters
  • •Structure content for readability and SEO

Content is King (But Structure is Queen)

You can have perfect technical SEO, but without quality content, you won't rank. Google's systems reward content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

The E-E-A-T Framework

  • Experience: First-hand, practical knowledge of the topic
  • Expertise: Demonstrated skill or credentials in the field
  • Authoritativeness: Recognition as a go-to source (awards, media mentions)
  • Trustworthiness: Accurate information, secure site, transparent sourcing
⚠️

For YMYL (Your Money or Your Life) topics—health, finance, safety—Google applies extra scrutiny. These topics require high E-E-A-T to rank.

Writing for Search Intent

Before writing, search your target keyword. Analyze the top results:

  • What format are they using? (list, guide, comparison, video)
  • What topics do they cover? (make a list of subtopics)
  • What questions do they answer?
  • How comprehensive is the content? (word count, depth)

Your goal: Create something noticeably better. Add unique insights, fresher data, better examples, or a clearer explanation.

Structuring Your Content

Well-structured content keeps readers engaged and helps search engines understand your page:

  • Use one H1 tag (your page title)
  • Organize with H2 and H3 headings (like an outline)
  • Write short paragraphs (2-3 sentences)
  • Use bullet points and numbered lists
  • Add images with descriptive alt text
  • Include a clear conclusion or call-to-action
Key Takeaway:
Write for humans first, search engines second. If users stay on your page, read the content, and don't return to search results, Google takes that as a strong positive signal.